Mara Vance

Work/Field Notes Quarterly

04

Field Notes Quarterly

A subscription magazine for slow journalism.

Field Notes Quarterly
Client
Field Notes Press
Role
Art Director
Discipline
Editorial · Print + Web
Timeline
8 months
Year
2023

Tools

InDesign · Figma · Webflow

[ 01 ] The brief

Art direction for a quarterly long-form journalism magazine. Designed the print template, the subscription site, and the visual rhythm that holds them together.

A new editorial team needed a visual language that could carry essays of wildly varying length and tone — from 800-word dispatches to 14,000-word reportage — without flattening them.

[ 02 ] Approach

  1. 01

    Built a flexible 12-column grid that could collapse to 4 columns for intimate pieces and stretch to full bleed for photo essays.

  2. 02

    Picked a single serif for body, a single grotesque for display, and refused to add a third typeface for the entire run.

  3. 03

    Designed the cover system as a constraint puzzle: every issue must use the same five elements, arranged differently.

[ 03 ] Selected screens

Cover system

FIG. 01

Cover system

Spread layout
Web companion
FIG. 02Spread layout
FIG. 03Web companion

[ 04 ] Decisions

  • One typeface family per issue

    The magazine doesn't switch fonts between sections. The hierarchy is built from scale and space, not face changes.

  • Photography over illustration

    Every issue commissions one photographer to shoot all the openers. The visual through-line is editorial, not decorative.

[ 05 ] Outcomes

  • 01

    Subscriber base grew from 800 to 4,200 across the first four issues.

  • 02

    Issue 03 won a D&AD Wood Pencil for editorial design in 2024.

[ 06 ] Adjacent work

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